Senior Content Strategist & Brand Narrative Storyteller

I’m a writer, editor, and storyteller who uses data and deep research to build impactful content strategies for SaaS and PaaS businesses looking to stand out from the AI crowd of word salad nonsense.

I make your business’s brand a story readers will never forget.

For select case studies and work, read on. To check out samples, read through some of my writing.

Northwest Registered Agent

Product
Northwest Registered Agent is a business registration service for entrepreneurs and small business owners.

Role
I led the development of content systems for Northwest’s product experience, supporting entrepreneurs, internal staff, and external partners. I built out a blog strategy to improve views, bounce rates, and other KPIs and created the foundation for branching the brand out to Reddit. Along with my content planning and manager work, I also wrote technical articles on legal laws and state statutes for beginner users, social captions, blogs, and ad copy.

Impact Highlights

Improved blog and landing-page performance, contributing to the first direct sales conversions from content: +15% bounce rate reduction, +3 min time-on-page increases.
Reduced internal revision cycles by creating cross-functional content workflows adopted by multiple teams.
Elevated narrative cohesion across products by aligning UX copy with accessibility, legal, and stakeholder requirements.

Year
03/2022 – 10/2025

Work
Content Strategy, Editing, Content Manager, Blog Writer, Social Media Writer, Script Writer, Ad Copy Writer, UX Writer

Fly Five

Product
Fly Five is a research-based, standards-aligned kindergarten through eighth grade curriculum designed to teach essential life skills.

Role
As a copy editor, I went beyond grammar and style to look for the story beneath the sentence. My editing process combines narrative intuition with brand insight to make every line purposeful and aligned with brand voice. I edited curriculum course work, text books, blogs, technical teacher guides, and social captions. I edited with the audience in mind and the strategy in hand. My approach ensures consistency across tone, messaging, and intent while protecting the brand’s distinct personality.

Impact Highlights

Elevated clarity, tone, and narrative cohesion across textbooks, curriculum materials, blogs, and technical teacher guides, ensuring every line served both educational purpose and brand voice.
Transformed dense or technical content into engaging, audience-centered storytelling, strengthening comprehension for educators and students across grade levels.
Established consistent editorial standards that aligned messaging, tone, and instructional intent, improving readability and brand continuity across all published materials.

Year
02/2021 – 12/2021

Work
Copy Editing, Curriculum Outlining, Blog Editing

Various Publications

Product
Award winning publications like Strange Horizons, Apparition Literary Magazine, Fireside Magazine, and Nightlight: A Black Horror Podcast.

Role
My editorial leadership balances storytelling artistry with brand architecture, ensuring that every narrative supports business goals while resonating on an emotional level. I mentor writers to think like strategists and strategists to think like storytellers. My work has shaped award-winning projects and elevated editorial teams into cohesive, data-informed storytellers who understand how to use words as both art and strategy.

Impact Highlights

Led editorial vision for award-winning magazines, guiding 50+ authors through developmental, structural, and line edits that strengthened narrative clarity, emotional depth, and thematic precision.
Managed and mentored teams of 5–15 associate editors, establishing workflows, training materials, and quality standards that elevated editorial consistency and publishing efficiency.
Partnered cross-functionally with art directors, proofreaders, and publishers to shepherd stories from pitch to publication, ensuring alignment across narrative, visual, and production goals.

Year
10/2015 – Current

Work
Copy Editing, Editorial Calendar Management, Developmental Editing, Content Editing, Story Selecting, Content Curating

My Process and Skills

As a published writer and senior strategist with editorial, SEO, and GEO experience, my process is iterative, explorative, and client focused.

Research

The first step of any project and strategy starts with understanding the ask and becoming a subject matter expert on the issue, learning about the client and and all necessary information by using a combination of AI prompting, SEO keyword research, and user analysis.

Analytics review
Comparative and competitive reviews
Content content audits
Interviews
Journey maps
Surveys
Usability testing
AEO/GEO
SEO
GA4
Matomo
Ahrefs

Brand Story

While my nature is to do deep research, my skill is in narrative design focused on telling a story readers can connect to because it speaks to their deep concerns and issues.

Content plan creation
Business objectives
Users’ needs
Message architectures
Style guide creation
Information architectures
Content models
Templates
AI voice training
Brand voice and tone
Processes/workflows
Guidelines

User Alignment

Blending deep research and a brand’s unique story, I learn about the user and where they are on their journey so that each piece of content speaks to them, increasing conversions and driving KPIs.